This year, more Americans say they are evaluating presidential candidates based on character. But what exactly is character, and its close relation: “integrity?” And is there a way to measure these traits quantitatively?

Dr. David Gruder, a seasoned psychologist and nonpartisan “integrity analyst,” will clarify these issues, helping your audience evaluate the candidates free from the influence of political spin.

• Which presidential candidates conduct themselves well and which fall short in demonstrating “integrity?”
• Why the press – and the public – must start holding candidates to higher standards.
• The three camps America is divided into that have nothing to do with political party affiliation.
• How to put an end to finger-pointing and divisive labels in American politics.
• What citizens and the media need to know about the ten aspects of politician and statesman integrity.

“Dr. Gruder’s 'The New IQ' is full of practical and well-defined exercises that will challenge, inspire and liberate all who read it.” – Sarah Bird, C.EHP, Certified Mediation and Peacemaking Specialist, Ireland

CREDENTIALS: David Gruder, Ph.D., is the author of THE NEW IQ: How Integrity Intelligence Serves You, Your Relationships and Our World (Jan. 2008). For nearly three decades, he has facilitated integrity enhancement, from everyday people to World Trade Organization ambassadors.